Social Media Manager

Job Role: Social Media Manager (£27.5k - £35k)

Key Responsibilities:

• Collaborate with the Marketing and Creative teams to develop and execute a cohesive organic social media strategy aligned with company goals and brand identity.
• Manage and maintain all company social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Schedule and publish engaging content across platforms, including posts, stories, videos, and other multimedia assets.
• Monitor social media channels for mentions, comments, messages and respond promptly and professionally to inquiries and feedback.
• Conduct research on similar social media accounts, industry trends, and competitor activities to identify opportunities for content creation and audience engagement.
• Work closely with the Creative team to produce high-quality visual assets, captions, and other content tailored to each platform's audience and best practices.
• Collaborate with Marketing and PR teams to develop and execute outreach campaigns to potential brand ambassadors, influencers, and partners.

Requirements:

• Proven experience as a Social Media Manager or similar role, with a strong understanding of social media platforms and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
• Proficiency in social media management tools such as Buffer, Hootsuite, or Sprout Social for scheduling, analytics, and monitoring.
• Creative thinking and a keen eye for visual aesthetics, with the ability to collaborate with designers and photographers to create engaging content.
• Strong organisational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Familiarity with social media advertising and analytics tools, such as Facebook Ads Manager and Instagram Insights.
• Passion for staying up to date with the latest social media trends, algorithm changes, and emerging platforms.