Sales Development Representative

Overall Purpose of the Role; To deliver budgeted sales targets for a specific geographical territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts. Key Relationships; Customers, Field Sales Team, Channel Team, Telesales, Webshop, Marketing Team, Hardware Team, Chef Team, Sales Data Admin, Delivery Drivers and Accounts Receivable.

Main Duties & Responsibilities include; 

• To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met at a ratio of 80% growth from existing customers and 20% new business.
• Visit existing Independent customers, work with them to grow sales looking at lost products, additional products to range/category, NPD, promotions – work with your Telesales buddy to ensure alignment & harmony on customer growth plan – use CE to share notes, actions & next steps.
• Visit and develop nominated national & regional accounts using ABL (Authorised buying lists) and period briefs / activities as issued by the Channel Manager / Executive & in line with agreed visit frequencies.
• Actively pursue & convert new business leads.
• Manage territory on a daily basis achieving required visit frequency by account classification.
• Communicate & agree plan of action with Telesales buddy.
• Actively convert customers to Webshop.
• On a monthly basis share a territory business plan with Channel Sales Manager detailing performance to date & forward actions.
• Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle.
• All data to be fully completed within Daily Sales Record & or CE. Weekly calendar to be updated minimum 4 weeks in advance.
• Ensure all customer enquiries to be responded to within 24hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
• Continual improvement of product knowledge to share with customers to improve sales growth  Present samples of products in customer locations when required.
• Deliver launch days for new customers.
• Drive Concept sales in line with allocated targets.
• To manage ROI within all equipment placements across the territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under investment target.
• To follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, quality control.
• To undertake any reasonable request asked of you by the management team.
• To always represent the Company in a professional and positive manner.
• Identifying which prospect accounts are most valuable and making these a priority.

Experience, Skills & Knowledge Required;

• Passion for Food  Great communication skills: verbal, written & numeric
• Competitive, Results Orientated
• Field Sales experience preferably within a Retail Convenience setting
• Problem Solver
• Entrepreneurial
• FMCG Experience
• Structured Selling Technique
• Demonstrable Drive & Enthusiasm
• Good PC & Microsoft Application skills
• Bakery Knowledge