Senior Marketing Strategist

£50,000 - £55,000 per annum DOE

Monday-Friday full-time

25 days holidays + BH

Our client is a new and upcoming booking company for Holistic Healthcare. They are now looking for an experienced Senior Marketing Strategist. The role is heavily focussed on building and developing the brand. This role will in time involve mentoring a team of marketeers working within the Marketing Department. Our client is based in modern offices with facilities within the building based on the outskirts of Altrincham where all staff work onsite Monday-Friday. The company is looking to launch the company in January 2025.

Duties:

• Develop comprehensive marketing strategies for new brand launches, ensuring alignment with company objectives and target audience demographics.
• Strategise and manage annual budgets exceeding 10 million, allocating resources effectively across various marketing channels.
• Lead social media marketing campaigns, driving engagement and brand awareness through platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok.
• Oversee PPC (Pay-Per-Click) advertising campaigns, optimising performance and ROI across platforms such as Google Ads, YouTube and Bing Ads.
• Utilise your expertise in PR campaigns to coordinate strategies for maximum exposure and positive brand perception.
• Collaborate with creative teams to design compelling advertising materials for billboards, TV commercials, and radio spots.
• Analyse market trends, consumer behaviour, and competitor activities to refine marketing strategies and stay ahead of the curve.

Requirements:

• Proven experience as a Social Media Marketing Account Manager or similar role, with a focus on managing large budget campaigns.
• Expertise in optimising and controlling engagement on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficiency in utilising analytical tools such as Google Analytics, Facebook Insights, and social media management platforms to monitor performance metrics and derive actionable insights.
• Strong understanding of social media algorithms, audience segmentation and targeting strategies.
• Excellent communication skills, with the ability to convey complex ideas and data analysis findings to stakeholders effectively.
• Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.
• Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently.